GUCCI

THE CODE OF FASHION

Consumers want to be part of luxury brands, not just own them. This project for the House of Gucci made that sentiment a reality. Including branding, original art, concept development for the Gucci Museo in Florence, Italy and a limited edition book & digital experience commemorating Gucci’s 90th anniversary. Conceptually the project is a mashup of Gucci’s visual codes dating back to 1921 with the contemporary design expectations and modern perspective of Gucci’s Frida Giannini. All content for both the book and museum was organized in one of four categories identified by a Gucci brand code. GG represented History, and Bamboo represented innovation, Horse Bit represented Mythology and Flora for Creativity.

Rizzoli published the limited-edition book, Printed in Italy. Architectural Design: Willam Prince. Created at Arnell.


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