THE CODE OF FASHION

OVERVIEW
Consumers want to be part of luxury
brands, not just own them. This project for the House of Gucci made that sentiment
a reality. Including branding, original art, concept development for the Gucci Museo in Florence, Italy and a limited edition book & digital experience commemorating Gucci’s 90th anniversary. Conceptually
the project is a mashup of Gucci’s visual codes dating back to 1921 with the contemporary design expectations and modern perspective of Gucci’s Frida Giannini. All content for both the book and museum was organized in one of four categories identified by a Gucci brand
code. GG represented History, and Bamboo represented innovation, Horse Bit represented Mythology and Flora for Creativity.

SOLUTION
With the ambition to disrupt an indu­stry with an intel­ligent hotel manage­ment system we tap­ped in to the vast exp­erience of our client and dev­elop­ed a thesis on how a modern take on user exp­erience could lit­eral­ly deliver indus­try re­defin­ing func­tion­ality. On this found­ation we ideated and benchmarked our find­ings with func­tion­al proto­types tested in real world scen­arios with real on the ground in­du­stry profes­sionals. From this we set out to build the actual prod­uct — the min­i­mum lovable service — a system built on a modern tech stack that al­lowed us to con­text­ual­ise our persona based ap­proach with an honest an pur­pose­ful modern design system which was op­ti­mised for max­imum mod­ul­arity, scalab­il­ity and usa­bil­ity. Our final in­sight, which lead to the real­isa­tion that the sys­tem itself should dic­tate the brand iden­ti­ty, was that the exp­erience of the system is the iden­ti­ty, which in turn gave birth to the com­pany name — Intellotel.

DISCIPLINES
Brand Identity
Design System
User Experience
User Research
Prototyping
System Development
API Development
System Integration