The LAB

GenAI

THE lab genaiThe way I see it, generative AI isn't here to replace creativity — it’s here to spark it. This isn’t disruption; it’s ignition.At Deloitte Digital, AI has become a catalyst for ideas we couldn’t reach on our own. It’s not about handing over the reins — it’s about collaborating with a new kind of partner. So we built something inside the Brand and Design Group: a creative lab for experimenting with generative tools. It’s a cross-disciplinary space where designers, writers, strategists, and technologists push the edges of what brand-making can be. We translate prototypes into purpose. Test emerging tools. Share what we learn. And guide our clients through the messy, thrilling work of adoption and implementation. This isn’t about shortcuts. It’s about stretching imagination — and designing things we couldn’t have dreamed
up alone.

I have created a few custom ChatGPT platforms. One is called Creative Project Manager GPT and is Your project management partner in creative endeavors. The other, Cultural & Trend Insights GPT which is your partner on Guiding insights on cultural trends. Both extremely helpful.

Creative Project Manager GPT

Cultural & Trend Insights GPT

DISCIPLINESGenAI Prompt architecture, Creative 3D Development, Concept Development, Creative Direction, Art Direction, Design.

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